Hello ExactTarget and Salesforce experts,
This time, I need a little help in understanding how ExactTarget and Salesforce work together...
In this question I will be referring to a previous question, so for starters, here's the link:
I would like to take another step back and look at how ExactTarget and Salesforce are integrated into eachother. I had this naive notion that customers/contacts are automatically synchronized to and from ExactTarget from and to Salesforce. After researching a little and finding various Apps on AppExchange which do more or less that, I am not that sure that this works out of the box anymore.
So, my questions are the following:
- There does not seem to be an "out-of-the-box-automatic-no-worries" synchronization mechanism in place for getting data between Salesforce and ExactTarget; is that correct?
For propagating customer data changes, our company would have two possibilities:
- Leveraging a third party app for the ET-SF synchronization (like, Cazoomi; other suggestions?)
- Implementing a custom integration (based on e.g. IBM Cast Iron) just as the one we will have between our SAP system and Salesforce, effectively treating ET as a totally independent data source and sink.
Is there anybody here who has experience with such Enterprise scenarios?
In referral to my previous question: The decision on how to synchronize between SF and ET will have an impact on which data has to be loaded into ET and by which means. If there exists a sync between ET and SF as an App, only data not available inside Salesforce would need to be loaded into ET using a generic ETL tool.
Any input is appreciated.
Best regards, Martin