I am working on building an app for a startup company on the Force.com platform, and I am struggling to find the best way to set up and distinguish between two very distinct customer types.
The customer types:
- Standard B2B type customers, which will purchase hardware and software and maintain an ongoing relationship with the company
- B2C type customers (generally will be many more of these than of the B2Bs) who purchase a service (similar to a loyalty program) from the company.
The company acts as a middleman between the two customer types, but sells products and services on both sides.
Any thoughts on the best way to set this up without using person-accounts (which I am forced to work with now at another company, and can't stand)?