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I have a SFMC journey on which I CC a personalization string (email in DE). I want to see if it's possible to separate the interaction of the 'to' line recipient from the actions of the 'CC' individual.

I know it didn't use to be a possibility but am hoping that might have changed.

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As the email engagement is linked to a specific subscriber (and this subscriber is defined as a combination of an email address and subscriber/contact key) you will not be able to distinguish engagement from an actual subscriber and cc/bcc recipient (as the latter are not seen as an actual subscriber).

The technical explanation is, that the tracking pixel and link tracking are not unique for to/cc/bcc recipients, so each of these email addresses will get an email where e.g. your main CTA is tracked as: https://click.e.example.com/?qs=5472tyfugu3f73t - not being distinguishable from one another.

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  • That is what I assumed, but didn’t know if someone had developed a workaround. I supposed you send the same copy to a separate population. Thank you @Lukas ! Feb 4 at 23:23

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