I just setup Marketing Cloud Connect and am querying data from a parent account to a child BU using shared data extensions/query activities. In this instance, I am also pulling in newsletter subscription statuses to the child business unit. If the sends are to come from the child business unit, would it make more sense to create a Journey or use some regular automations to segment that data and send weekly, monthly, quarterly newsletters using guided sends?
Ideally this data would also reflect in sales cloud with tracking related data which was setup through the connector i.e. contact opened and clicked the weekly newsletter article etc. These newsletters are also maintained regularly and don't need to be triggered by a salesforce event, just sent as we dictate.
Just weighing my options/path of least resistance thanks!