Saw that gmail will require one click unsubscribe in 2024, starting in February. But to me, it's unclear how this would need to be set up based on how they explain it below. Right now I have a 2 click way of unsubscribing via AMPscript/CloudPage, but instead of changing that it's suggesting adding something in the headers? Has anyone set this up and/or can help me understand what actually needs to be done from a marketing cloud perspective?
From the link above:
Make it easy to unsubscribe Always give your recipients an easy way to unsubscribe from your messages. Letting people opt out of your messages can improve open rates, click-through rates, and sending efficiency. One-click unsubscribe makes it easy for people to opt out. If you send more than 5,000 message per day, your marketing and subscribed messages must support one-click unsubscribe.
To set up one-click unsubscribe, include both of these headers in outgoing messages:
List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: https://solarmora.com/unsubscribe/example When a recipient unsubscribes using one-click, you receive this POST request:
"POST /unsubscribe/example HTTP/1.1 Host: solarmora.com Content-Type: application/x-www-form-urlencoded Content-Length: 26 List-Unsubscribe=One-Click"
Edit: If i'm seeing this unsubscribe button on gmail accounts that receive our emails, does that mean it's already enabled?