Multiple QR code - 1 Email

Question

I have this complex request: in my Data Extension every Subscriber has a personalised URL (that shows a specific qr code), I have to create only 1 email that shows this "dynamic" QR.

Example Data Extension:

1. John -> URL = qrn1.com
2. Erik -> URL = qrn2.com
3. Jack -> URL = qrn3.com

Example Email 1: "Dear John, scan the following code to register to the event: ------image of the qr with URL qrn1.com------- See you soon"

Example Email 2: "Dear Jack, scan the following code to register to the event: ------image of the qr with URL qrn3.com------- See you soon"

Which function can I use?

Thank you everyone

Answer 1

Marketing Cloud doesn't have a native function to create QR code but you can use AMPscript BarcodeURL function to create a DataMatrix barcode. It looks similar like a QR code.

E.g.

%%[
    var @imgURL
    set @url = "http://example.com/"
    set @imgURL = BarCodeURL(@url, "DataMatrix", "250", "250")
]%%
<img src="%%=v(@imgURL)=%%" alt="QR code">

Output:

Otherwise, you have to rely on a third party service (may involve to an additional cost) where it supports to create and manage the QR code.

For this example bellow, I used Google Chart API to create the QR code.

%%[
    var @imgURL
    set @url = "http://example.com/"
    set @QRAPIURL= "https://chart.googleapis.com/chart?cht=qr&choe=UTF-8"
    set @QRsize = Concat("&chs=", "250x250")
    set @content = Concat("&chl=" ,  @url)
    set @imgURL = Concat(@QRAPIURL, @QRsize, @content)
]%%
<img src="%%=v(@imgURL)=%%" alt="QR code">

Output: