I have a requirement to trigger a journey once data is inserted to a data extension. Is this something possible in marketing cloud?

Thanks and Best Regards, Prasad Ruwanpathirana

  • How is the data inserted into the data extension?
    – Duc Le
    May 23, 2023 at 5:33
  • Hi Duc Le, data inserted via an API call from .net application. May 23, 2023 at 5:51
  • 1
    So instead of adding the data to a DE why don’t you use the entry event API? help.salesforce.com/s/…
    – zuzannamj
    May 23, 2023 at 5:55
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    Yes, Zuzanna is right. If you are using API for the journey then the best practice is to use the API event entry source
    – Duc Le
    May 23, 2023 at 6:52

1 Answer 1


If that data is stored in a sendable DE, you can use it as entry source in your Journey, every time a new record is inserted in the DataExtension the journey will receive a new contact.

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