I'm very confused by the recent behaviour I observed in my personal Marketing Cloud account. I recently connected my Marketing Cloud account to my Salesforce Dev accout via Marketing Cloud connect. The salesforce dev account is NOT a person account
My understanding of lead conversion from a Marketing Cloud persepctive is that when a lead converts it should:
- Continue to sync to both the lead and contact synchronised des and that
- That it should no longer be searchable in all contacts
I recently performed a test where I had 2 Leads and 1 contact. I converted both leads. As expected the converted leads continued to sync to the Lead sync de and also to the contact sync de.
However when I checked all contacts I could still see the old Lead IDs and they were still searchable?
Any idea what is happening here? I checked in another account and this is not the case. When the lead converts in that account, it immediately stops being searchable by Lead ID.
The image above shows all 5 records being visible in All contacts. The 2 leads (now converted) + 2 contacts (from converted leads) + the original 1 contact.
Any idea as to what is going on? Is this behaviour expected now? If not what could cause it?