I am creating a filtered list in Mobile Connect contact builder, and there doesn't seem to be a way to filter by opt-in status (I assume because it's pulling from all contacts) . With that in mind, the filtered list I create ends up including people who aren't actively opted-in.

My question is: will SFMC Mobile Connect exclude anybody in that list who isn't opted-in at the time of send, or will it force a send to all contacts in the list (even if they aren't opted-in)?

1 Answer 1


You can create a filtered list of opt-ins.

Navigate to: Contact Builder > All Contacts > Mobile Lists > Create Mobile List >

  • Channel = Mobile Connect
  • Method = Filtered List
  • Population = {Your Keyword}

This will then open up the Data Designer and your Attribute Groups.

On the left panel, navigate through your data model: MobileConnect Data > MobileConnect Demographics > MobileConnect Subscriptions

The drag the Opt In Status Field and choose Opted In.

enter image description here

You must log in to answer this question.

Not the answer you're looking for? Browse other questions tagged .