When sending to a DE, do All Subs attributes get pulled in by default?

For example, DE and All Subs both have a record with the same Subscriber Key but DE has First Name 'Mike' whereas All Subs has First Name 'Joe'. I want the First Name to = 'Mike' but I'm getting First Name = 'Joe.'

How can I fix?

If I'm not using the All Subs list for anything but status verification at send time, can I just delete that All Subs attribute?

  • 1
    if the DE field name matches profile attributes and the DE has a value it should use the DE value first
    – EazyE
    Mar 13, 2023 at 20:45

1 Answer 1


You can use the AttributeValue AMPScript function to pull the value of the first name directly from the Data Extension used for sending an email.

SET @FirstName = AttributeValue("FirstName")
Hello %%=v(@FirstName)=%%...

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