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I am working to create an environment where our client sends their promotional email. content of the email is dynamic. I am a little confused about which API we need to use to send promotional emails and which method Rest or Soap.

Soap Apis:

Rest Api:

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  • Actually, you can use either one, REST or SOAP, for triggered sends - up to you which one is easier for you to implement
    – zuzannamj
    Jan 18, 2023 at 11:09
  • i am actually confuse in soap methods triggersend vs emailsenddefinition.
    – Vanky
    Jan 18, 2023 at 11:15
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  • but Triggered Send Definition is used for transactional message not for promotional I believe?
    – Vanky
    Jan 18, 2023 at 13:36
  • You can configure either Transactional or Commercial send, in any of the methods you are listing. This is managed by the Send Classification of your email Jan 18, 2023 at 14:34

1 Answer 1

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There are a few solutions that can be considered for this situation:

  • Utilizing a data extension in Marketing Cloud and having your client enter data via the Data Extension APIs. This can then be followed by conducting bulk sends through an automation. This option is more efficient as the triggered send API's are not optimized for mass sends. However, it may require additional setup and integration with your client's data.
  • Implementing a Triggered Send definition with a commercial send classification. This solution allows for the integration to proceed as desired, but it should be noted that using a high priority setting will consume 4 super messages.

Additionally, the transactional messaging API is not a viable option in this scenario as it can only be used for transactional send classifications.

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