SFMC Reply Mail Management

Question

I am submitting the form for Reply Mail Management but unable to understand how 'Email Reply Address' is different from 'Routing Address for Remaining Replies'?

Answer 1

Email Reply Address: The reply address appears in the From name of your subscriber's email client when the subscriber replies to your email. While this information appears in the format of an email message, it is not a valid email address on its own. The address directs the reply to RMM for processing.

This is basically a fake email address that your subscribers see when they hit reply, eg. [email protected]. This fake email will gather all the replies and filter them accordingly to the logic used in your RMM settings.

Routing Address for Remaining Replies is a real email inbox that you have access to, where all replies that have not been filtered out by RMM are forwarded to, eg. [email protected].

This whole setup is to ensure that all replies that can be handled automatically are filtered and sorted out by RMM, and all remaining replies are forwarded to a real inbox where someone can read them, without disclosing the email address of the real inbox to your subscribers.

Source: https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_es_reply_mail_management.htm&language=en_US