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do you you if it is possible to create a journey with engagement split based on who clicked on what content block and those who didn't click on specific content block in email go into another path?

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  • Are the content blocks clickable? What type of content blocks do you reference? Dec 13, 2022 at 8:43
  • @RachidMamai currently I'm doing just a research. So if there will be button inside this content block we will be able to do such split?
    – Natalia
    Dec 13, 2022 at 9:00

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I'm answering here for more visibility.

Currently, Engagement Split works only with static links. So yeah, if your button redirects to a static URL, you can use Engagement Split without any problem.

But if you need to use dynamic links (links containing personalization strings or AMPScript), you need some custom actions. I've written an article on how to use Engagement Split with dynamic links here:

https://sfmcify.com/docs/SFMC%20Builders/DynamicLinksInJourneyBuilder

For your information, an Idea Exchange has been created to ask for dynamic links monitoring enablement in Engagement Splits.

https://ideas.salesforce.com/s/idea/a0B8W00000GditdUAB/engagement-split-click-enable-dynamic-links-to-be-monitored

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  • Thanks a lot for your feedback. I will check that :)
    – Natalia
    Dec 13, 2022 at 9:27
  • No worries ^^ Don't forget to accept the answer if it helped. Dec 13, 2022 at 9:28
  • @Natalia FYI, you need to click the check mark below the downvote icon to accept the answer ;) Dec 13, 2022 at 13:20
  • Sorry I'm new here :D I don't see any icon like that..
    – Natalia
    Dec 13, 2022 at 14:55
  • I've found it! thanks! :)
    – Natalia
    Dec 13, 2022 at 14:57

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