Recently i've working with the profile attributes. But i created 2 new Attributes but somehow a trigger process we have start having issues. The Data extension we have contains the same field as the attribute Phone Number. but i have the doubt that if the profile attributes doesn't have a relationship with the Data Extension my journey can update this information? Until i have the knowledge the attributes only affect the Lists but if someone have other information will be helpful.

Thank you so much!

  • Please clarify your specific problem or provide additional details to highlight exactly what you need. As it's currently written, it's hard to tell exactly what you're asking.
    – Community Bot
    Dec 12, 2022 at 23:33

1 Answer 1

  • Profile Attributes don’t have any relationship with Data Extensions
  • It’s possible to use Profile Attributes to include personalization in emails sent from Journey Builder, eg. If you have a Profile Attribute called PhoneNumber in All Subscribers list, you can use the string %%PhoneNumber%% to insert it into an email
  • It not possible to update Profile Attributes from Journey Builder, eg. you cannot pass a value from a Data Extension into a Profile Attribute using Journey Builder (at least not oot, without using code)
  • Overall, the List model including Profile Attributes is the “outdated” model and I rarely see anyone use it anymore - instead, especially if you’re using Journey Builder, Data Extension model is much better. Read more here: https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_es_list_versus_data_extension.htm&language=en_US

Please clarify your use case further, so that the community can better understand what you’re trying to achieve.

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