I'm aware IERs and reporting metrics are available as per Marketing Cloud Connect, but the user experience isn't the best for our reps.
Our reps live on the Activity view in Sales Cloud, and I'd like to populate any email sends from Journeys in SFMC on that timeline so that reps have a single view of all the touchpoints that went out from SFMC. We also have a requirement where this information needs to be visible on the account object's activity view as all our reps work on account level and not contact level.
This is the specific activity I wanted to create from SFMC:
I attempted to replicate this by leveraging the "Object Activity" feature in Journey Builder. I created an "Email Message" Activity, and simulate the run on a specific contact. Nothing happened, I was wondering if I had a misunderstanding of what Object Activity does, or if this was even possible to do from SFMC?