If I use the API to remotely create an email html/text body and it contains the %%first_name%% variable then submit the email via the API, will ExactTarget properly parse the variable and replace it with the actual value before sending?

thanks, KN


Yes. as long as you create a profile attribute with the same name (first_name) or a Data Extension sendable field (if sending to DE) with the same name (first_name)

If using triggered sends, same thing. In order for the email validate there needs to be profile attribute or a triggered send DE named first_name for email to validate.

At send time, the value will then be substituted for that susbcriber.

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