UPDATE: Resolved

In case anyone else is having this issue, it turns out it was something obvious. There was nothing wrong with our footer - for some reason our Footer was set to "None" in delivery profile options for our selected Send Classification.

FooterError message when trying to select subscriber preview and attributes

We are trying to send out our first Marketing Cloud email and are faced with this message when we try to preview and test the email in question. I have been back & forth with SF Support, opened 3 different cases but still have not had this issue resolved. In the Subscriber Preview and Attributes section of Preview & Test (for any email), we are met with the following error upon selecting any subscriber. SF Support has checked our footer and it's attributes (Profile center link, unsubscribe center link, physical mailing, etc...) and everything is formatted properly.

If we disable the Profile Link/Physical Address/Unsubscribe Link Checks in Email Optional Features, the email sends through OK but of course without the footer.

SF support has told us that the error they're seeing in the backend: Missing_Profile_Center_Link Missing_Profile_Center_Link %%Member_Addr%% %%Member_Addr%%

When we try to send the email to our data extension (not a test), we are immediately met with a "Failed" status - SF support said there was nothing wrong with our targeted DE.

What could be causing this error? Is it something wrong with our subscriber info that's causing this error to pop up upon selecting a subscriber in Preview in Test? I've read through all of the docs but cannot find a solution, hopefully it's something obvious that I'm missing.

  • This error is straightforward, you need to have the profile center ampscript and the physical address ampscript in the email, or those BR turned off
    – EazyE
    Jan 7 at 16:29
  • @EazyE We do though, see added image. Is it something to do with the variables not being defined properly?
    – cdlabs45
    Jan 7 at 16:43
  • so that's the physical address, your error says unsub center and profile center url which would be %%unsub_center_url%% %%profile_center_url%%
    – EazyE
    Jan 7 at 16:49
  • I believe we have %%unsub_center_url%% and %%profile_center_url%% assigned to where it says Update your preferences and unsubscribe from this list. Could this be causing the error?
    – cdlabs45
    Jan 7 at 17:10
  • @EazyE Update: We've tried removing the footer and adding the ampscript into an actual block on the content - it sent successfully (but with no footer). We also receive the error even when using the default SF footer.
    – cdlabs45
    Jan 7 at 18:20

As EazyE stated - it should be straightforward.

The email is simply parsed for existence of the personalization strings named in the error message. It doesn't matter if they are visible to anyone, as long as they are in the code.

So, for a pretty "blunt" solution, insert this into your email anywhere as an html block or similar.

%%[ IF 1 == 0 THEN]%%
%%Member_Busname%% %%Member_Addr%% %%Member_City%% %%Member_State%% %%Member_PostalCode%% %%Member_Country%% %%profile_center_url%% %%unsub_center_url%%

and the error message should disappear.

With this code present, you know that the variables in question are definitely in the email, yet they will not become visible to anyone as they would only show under a condition that's never true. (1 is never 0)

Essentially, this is the same thing as turning the business rule off, but you don't have to involve support and can do your own debugging / isolation.

Of course, when adding those "invisible" codebits and likely making the mail work, you should obviously still ensure to have a working unsubscription link and some company information in the email. (as you show is your intention in your screenshot).

So especially when this inclusion suddenly solves the error, then definitely you need to look into the two links behind "Update your preferences" and "unsubscribe from this list" and ensure they are functional, because if they don't contain at least the unsubscription link or functional alternatives, you should not send.

Feel free to edit in the links' html for us to see what's wrong. They should look something like e.g.

<a href="%%profile_center_url%%" alias="Update your preferences">Update your preferences</a>

in case you want to link the default profile center.

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