You might be able to use something like this. It basically sets a subject line when current date falls within a specific date range (holiday event etc) and then falls back on a default subject line for all other dates outside that range. I hope this helps in some way :)
Original Version
%%[
/**
* Current Date Logic
* Setting date variables to use in our subject line logic below.
*/
SET @currentDate = Format(Now(), "MM/dd/yyyy", "Date", "en-US")
SET @currentMonth = Datepart(@currentDate, "month")
SET @currentDay = Datepart(@currentDate, "day")
SET @eventStart = "11/1/2021"
SET @eventEnd = "01/31/2022"
/**
* Subject Line Logic
* Setting a custom subject line to use during event dates.
* Setting a fallback subject line to use outside event dates.
*/
IF (DateDiff(@eventStart,@currentDate,"D") >= 0) AND (DateDiff(@eventEnd,@currentDate,"D") <= 0) THEN
/* Subject line to show during event dates */
SET @subject = Concat("Subject Line A Test: You're current month is [", @currentMonth,"]. Show the holiday subject line.")
ELSE
/* Subject line to show for outside of event dates */
SET @subject = Concat("Subject Line B Test: You're current month is [", @currentMonth,"]. Show the regular subject line.")
ENDIF
]%%
Current Date: <span style="color:red;"> %%=v(@currentDate)=%%</span><br>
Current Month: <span style="color:red;"> %%=v(@currentMonth)=%%</span><br>
Current Day: <span style="color:red;"> %%=v(@currentDay)=%%</span><br>
Event Start Date: <span style="color:red;"> %%=v(@eventStart)=%%</span><br>
Event End Date: <span style="color:red;"> %%=v(@eventEnd)=%%</span><br>
Subject: <span style="color:red;"> %%=v(@subject)=%%</span><br><br>
Modified Version
%%[
/**
* Current Date Logic
* Setting date variables to use in our subject line logic below.
*/
SET @currentDate = Format(Now(), "MM/dd/yyyy", "Date", "en-US")
SET @currentMonth = Datepart(@currentDate, "month")
SET @currentDay = Datepart(@currentDate, "day")
SET @currentYear = xtyear
SET @nextYear = Add(xtyear,1)
SET @eventStart = Concat("11/1/", @currentYear)
SET @eventEnd = Concat("01/31/", @nextYear)
/**
* Subject Line Logic
* Setting a custom subject line to use during event dates.
* Setting a fallback subject line to use outside event dates.
*/
IF (DateDiff(@eventStart,@currentDate,"D") >= 0) AND (DateDiff(@eventEnd,@currentDate,"D") <= 0) THEN
/* Subject line to show during event dates */
SET @subject = Concat("Subject Line A Test: You're current month is [", @currentMonth,"]. Show the holiday subject line.")
ELSE
/* Subject line to show for outside of event dates */
SET @subject = Concat("Subject Line B Test: You're current month is [", @currentMonth,"]. Show the regular subject line.")
ENDIF
]%%
Current Date: <span style="color:red;"> %%=v(@currentDate)=%%</span><br>
Current Month: <span style="color:red;"> %%=v(@currentMonth)=%%</span><br>
Current Day: <span style="color:red;"> %%=v(@currentDay)=%%</span><br>
Current Year: <span style="color:red;"> %%=v(@currentYear)=%%</span><br>
Next Year: <span style="color:red;"> %%=v(@nextYear)=%%</span><br>
Event Start Date: <span style="color:red;"> %%=v(@eventStart)=%%</span><br>
Event End Date: <span style="color:red;"> %%=v(@eventEnd)=%%</span><br>
Subject: <span style="color:red;"> %%=v(@subject)=%%</span><br><br>