When we send emails to new leads that are stored inside a Data Extension, a record is created in All Subscribers with their EmailAddress and SubscriberKey. Our Data Extension contains extra fields like name, address, and a unique field. Those fields are also in the All Subscribers list, how do I get those fields to populate when we send an email?
I've added a new field called "BU_Code" which is going to be used to identify which subscriber is part of which Business Unit. This field is in the All Subscribers dataview as I added it through the admin settings.
The "BU_Code" field is also stored inside the Data Extension being used in the email send.