The user installs the app and then opt-ins to receive push notifications. At this stage, we send the users UUID & Device ID to marketing cloud.

Scenario: If the user removes the app from the phone (but not unsubscribed) will the user be removed from the Marketing Cloud/Contact Builder as well or how is this visible in marketing cloud?

Is it possible to see inactive app at this stage?

1 Answer 1


On uninstalling the app, the user will still be visible in Marketing Cloud. So I presume UUID is the contact key in SFMC and will persist in SFMC (Contact Builder) even if the user uninstalls the app.

  • 2
    Additionally, Is it possible to see inactive app at this stage?; eventually, yes, the contact will be opted out if 1) the feedback service tells the MC that the device is no longer valid or 2) the failed attempts are made to send to the device.
    – Bill Mote
    Commented Jul 13, 2021 at 12:54
  • @chandan according to your answer, does that mean that push sends will also appear in exported data for users / devices without an installed app?
    – guyts
    Commented Mar 18, 2022 at 14:46
  • @guyts Not sure. You might need to test this in the test environment.
    – Chandan
    Commented Mar 19, 2022 at 21:18

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