Hello I am having problems to understand why this might not work in HTML based (not built from blocks) transactional journey email triggered via API.

All variables are pulling through

<a href="%%=RedirectTo(CLoudPagesURL("1",'r',@r))=%%">click please</a>

I get


Do not get why the url from href gets into utm_term as paramter and is not even personalized. it stays as variable

1 Answer 1


This is rather weird but the following worked for me

SET @url = CloudPagesURL(1,'a', @a,'b', @b)

<a href="%%=RedirectTo(@url)=%%">Have fun with SFMC</a>

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