A client has purchased the Google Analytics 360 license from Google.
And so, we have integrated Google Analytics (Not GA 360) to Marketing Cloud. Great!
Before we go the GA360 path, is there a way we can harvest the data that comes back from GA (e.g. via SQL queries to put it in DEs?) Any documentation around that?
Maybe new data is available via Data Views?
On the surface, it seems like this integration is mostly 1-way (adding UTMs consistently, which we were doing before manually), unless one purchases Analytics 360 from Marketing Cloud as well.
Adding up quotes we received both on the Google side and the Marketing Cloud side, the ask is for over $250,000 USD yearly on licenses only.
What can be done with the license we currently have on the Google side and the GA "regular" connector running? Reports/Segmentation from Marketing Cloud?
What will be improved if the client adds GA 360 license beyond what we see in JB Dashboard videos?