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In our instance of Salesforce marketing cloud, I queried the ContactKey/All Contacts without a channel (no Email or no Mobile) in Contact Builder and there are approximately 90K records that have no emails or mobile numbers yet they are counting as contacts. Basically there are no channel associations for these contacts when I look at the attributes for the contacts - Is there a way to find out where these contacts came from. We do have the connect enabled in which Salesforce Contacts, Leads and Users are being synced in Marketing cloud with email being a must and present in all - so I don't believe there is an issue with the connection. I just want to know if there is way to know when and how a ContactKey/contact was generated for contacts without any channels.

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    subscribers are added to all contacts from sync objects even if you haven't sent to them, they only get added to a channel once you have sent them a message or import them in that channel
    – EazyE
    Commented May 6, 2021 at 18:00
  • Thank you - Yes I'm aware of that and I've accounted for those in my analysis - I'm seeing approx. 90K contacts that don't exist in in of the sync objects from Saleforce CRM. Commented May 6, 2021 at 18:28
  • If you delete a subscriber in SFDC it will remove them from the sync object but does NOT delete them in SFMC
    – EazyE
    Commented May 6, 2021 at 18:55
  • thanks again - Yes I'm aware of that as well - the contacts I'm referring to in SFMC do not have any channels associated with them - The SFDC connection only brings in contacts, leads and users with an email address or mobile number - so I'm not sure why some ContactKeys in SFMC are generated without a channel. Commented May 6, 2021 at 20:26
  • just becuase your contact has an email/mobile in SFDC doesn't mean they are added to a channel, you must send to them to be added to a channel
    – EazyE
    Commented May 6, 2021 at 20:27

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