I need to send the surveys generated in sf service using sfmc in the journey builder. First I tried embedding the survey invitation url in a button within the email content, but it returns the customer's responses as "guest User". Second, by having the objects replicated in sfmc in the journey builder, we select the data extension, then the generation of the survey invitation activity, but it does not send the email, it only generates the link. How can I do the next step to send the customer the email with the survey?


  • 2
    I don’t know which survey service you are using, but it seems you would have to find out how to generate a personalized link for each person and create this in SFMC (eg. by using AMPscript in your email) to pass all required parametets in that link (contact/lead id, etc) – zuzannamj Apr 30 at 5:30