I have a question, does anyone know why when an email is send with Automation Studio the amount of emails send are lower that expected?

For example, I need to send 20,000 emails, I have a DE with those records but when the emails are sent, the report said that the amount is 17,480 instead of 20,000.

Maybe this is related an incorrect email address?

  • 3
    Could be duplicates, list detective, unsubscribes and/or suppressions that are lowering your total sent. Dec 1 '20 at 16:44
  • Thanks! We have a lot of subscribers with an status of undeliverable.
    – Sihaya0627
    Dec 8 '20 at 16:31

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