I would like to get the # of unsubscribes per month for a specific child BU

(1) I queried _Unsubscribe where EventDate is within the desired period

(2) I queried _ListSubscribers where DateUnsubscribed is within the desired period

--> 1 and 2 return different results:
for example 5k and the other 10k, so the difference is huge

--> If I query ENT._Subscribers, this might be the real count, but this is for all BUs and I need to count the unsubscribes for a specific BU.

In short, I have different counts and seems none is correct.


If your unsubscribe settings in the child Business Units is like below:

enter image description here

You can use the BusinessUnit Unsubscribe in the Parent BU. This will give you exact unsubscribes for each BU.

  • thank you! All Subscribers is capturing all unsubscribes anyway? – Philippe Nov 10 '20 at 11:32

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