We have Marketing cloud Connect syncing Objects and Contacts from Salesforce. We find that there are unwanted Contacts coming through as part of the sync e.g. InACTIVE accounts.
What is the best way to delete them automatically? Is there filters that can be applied before the object is synced to Marketing Cloud?
My thinking: Creating a query which brings these contacts into a DE --> then they are manually deleted periodically. Can this step be automated?
Keen to hear if there are any other suggestions around this & ways to automate this process.