Are there any chances to define in what encoding the query result will be? Let's say I have a standard query:

select field1, field2, field3
from DataExtension

How should the query look like if the field1 needs to be in UTF-8? Or, if possible, all the fields.


  • What is your use case for this?
    – zuzannamj
    Oct 27, 2020 at 11:59
  • @zuzannamj, we keep Cyrillic symbols in the fields and when we query them in Query Studio, we get question marks instead. There is a workaround. We can create a DE and then populate it with the pre-saved query via Automation studio, but it's inconvenient and time-consuming. Oct 27, 2020 at 12:58

1 Answer 1


No, there aren't - SQL activities in Marketing Cloud are based on SQL Server 2016 capabilities and SQL Server 2016 doesn't support UTF-8.

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