So I have a sendable data extension for an email, for which I'm wanting to input a Subject with dynamic content. For example IF Customer_Region is US then SET Subject = "Hi @First_Name, how are the states?"
I've got the First_Name declared in the block in the top of the email, and have @Subject in the Subject line. However, whenever I test this, it shows Hi @First_Name, are the states? instead of the person's actual first name.
Am I missing something here? Can you put a dynamic variable from a data extension inside a SET statement?