Question: What would be the right approach to setup an Email-to-Account (OR any other Email-to-Standard/Custom object) similar to the OOB Email-to-Case functionality?
Use Case: When an email is sent from a Standard/Custom object record and a user replies to the email, it is received on the same record. (Similar to how it works for a Case based on ref:_)
At the moment I see 2 ways: Email-To-Salesforce and Apex Email Service
Email-to-Salesforce: Links emails to Contact, Lead, Opportunity - However isnt very intuitive since
- You need CC/BCC the Email-to-Salesforce address
- Add the ref: Id to the Email manually
- Emails land up in the 'Unresolved Emails' which need to be manually linked by the user later.
Apex Email Service: Requires custom development.
I've read a few posts with regards to this (here and here) and the answer seems to be more in the favour of Apex Email Service for custom objects. Would the same be applicable for other standard objects? Any advice from experience would be highly appreciated. Thanks!