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I tried to explore the new feature of July 2020 release i.e., Journey Builder: Transactional Sending

I am aware that Triggered Emails created in SFMC [TSD] cannot be Tracked back in Sales cloud under IER.

Salesforce help: https://help.salesforce.com/articleView?id=mc_co_track_triggered_sends.htm&type=5

Can anyone confirm is this the same for this 'Transactional Email Journeys'? I have tested this for a Contact record but does NOT show the email name under Individual Email Results :(

Also I noticed there is NO checkbox under Email activity, 'SEND TRACKING to Sales CLOUD', as we have it under multi-step Journey!

So the only way of tracking Triggered emails under IER is by using FireEntry API journey? or can this we achieved by other way?

More details: We need to trigger the emails from external web application [hosting our company website] using REST API to trigger email from SFMC. And SFMC in connected to Sales cloud via MCC.

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I can confirm, that at the moment it isn't possible to get tracking results back to sales cloud via IER records, etc. when using the Transactional Send Journeys (Transactional Messaging API).

I also discussed this with the product manager responsible for the Transactional Send Journeys at Salesforce. He confirmed, that it isn't possible but on their roadmap. Prior to that discussion I also created an idea for that on IdeaExchange.

Options to have tracking right now:

  • Standard tracking with IER: Multi-Step Journey with API Event
  • Custom tracking (requires quite some development effort): Observe events for the transactional sends via the Event Notification Service and write them to sales cloud in a custom implementation (non standard approach)

Further reading about the Event Notification Service (ENS) can be found here: Transactional Send Journeys and the Event Notification Service

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    Thanks Markus for adding this update and sharing additional details.
    – Vishal Kumar C V
    Commented Aug 12, 2022 at 5:16
  • @Markus - does the Event Notification Service only work for the Transactional Messaging API or can it work for other email types in Marketing Cloud?
    – Antonio De Palma
    Commented Sep 13, 2022 at 13:27
  • @AntonioDePalma At this time these are the only types of sends supported. You can find the supported events here: SFMC Documentation - Supported Notification Events
    – Markus Dang - formerly Slabina
    Commented Sep 14, 2022 at 9:00
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@vishal, if you place the TriggeredSend DE in the Salesforce Data Extension folder, the tracking data is sent back to Sales/ Service Cloud.

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  • Wow really. Ok I will try this and confirm back. Thanks @Ali
    – Vishal Kumar C V
    Commented Nov 10, 2020 at 17:21
  • Hi Ali, can you please share the steps you followed to achieve Sync using Triggered send?...... I tested for both Triggered Sends and Transactional Sends Journey in both case I was unable to sync tracking back to Sales cloud :-|
    – Vishal Kumar C V
    Commented Nov 12, 2020 at 12:17
  • Here are the steps. PreReq: MC Connect integration is in place and Salesforce Data Extensions folder is available. 1. Create a Data Extension based on template "TriggeredSendDataExtension" in Data Extension folder. 2. Create TriggeredSend Definition and configure the Data Extension created in Step 1. 3. Move the Data Extension created in Step 1 into Salesforce Data Extension folder. 4. Send the email using the SFID as Subscriber Key and TriggeredSend Definition created in Step 2. 5. Wait for 60-90 minutes and check Service Cloud in Individual Email Results object or tab.
    – Ali Mushaf
    Commented Nov 13, 2020 at 18:45
  • @VishalKumarCV, did this process worked for you? I am trying to confirm because I follow all the steps but didn't work for me.
    – Leo
    Commented Aug 10, 2021 at 18:24
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    @Leo I confirm that I was UNABLE to sync the tracking data, in-spite of placing the DE in Salesforce Data Extension folder :(
    – Vishal Kumar C V
    Commented Aug 11, 2021 at 6:05

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