I want to setup an NPS survey for customers within Marketing cloud. At a high level, below is how i am thinking I would set up.
- Build email in Marketing cloud with NPS rating --> values submitted get passed to Responses_DE in Marketing Cloud using AMPscript
- If rating is between 0 to 6 --> redirect customers to a cloud page where they submit more information --> those values get passed to the same DE using AMPscript and/or Smart Capture.
- Create an Automation where the values from Responses_DE are passed to Sales Cloud CRM & updates the Survey__c object.
Is it normal to set up NPS surveys in this way or is there an easier way to do this.