Having trouble understanding AttributeValue and have few questions:

  1. Is this like system attributes? Different to the Attribute and Attribute Groups you set in Contact Builder? i.e. Adding new attribute values per subscriber in Email Studio, subscriber properties?

I tried AttributeGroup("emailaddr") which shows the email address but when I try AttributeGroup("postcode") nothing populates.

  1. The definition I have found online states, the attribute values can include the following data sources:
  • Email Subscriber Profile Attributes
  • Sendable Data Extension Fields
  • Journey Builder Entry Source Attributes
  • MobileConnect List Attributes
  • MobilePush Attributes

Could I get explannation on how it would use "Journey Builder Entry Source Attribute" - Does this just mean the fields in the Data Extension? whether the source is Data Extension, or API...?

Thank you in advance!

  • 2
    You would use this function to pull a value from a Data Extension, a personalization string or a profile attribute. You use it to pull a value into your AMPscript for further processing in the script. You cannot use it to „add” a new attribute to the data structure.
    – zuzannamj
    Jul 2 '20 at 6:46
  • Please search on this platform for similar questions: AttributeValue, one particular Thread Jul 2 '20 at 7:53

As zuzannamj said, its something that you want to use as a starting point. Attributevalue pulls a value from a Data Extension, a personalization string or a profile attribute. You can find out system defined values here. https://help.salesforce.com/articleView?id=mc_es_available_personalization_strings.htm&type=5

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.