We are creating a Journey in which we want to create a SF Task after a file was Downloaded.
This is a typical B2B scenario, and can easily be achieved with Pardot.
But what's the best approach to achieve this in Marketing Cloud?
- Where to host the file? (PDF)
- If hosted in Content Builder, can we trigger AmpScript when it's accessed?
- Assuming the email to incite for the PDF download is sent in Journey Builder - is there a way to generate a personalized link in such a way it will trigger AMPScript to create a Task for the Contact Owner (One-click experience AND recipient doesn't leave his email inbox to get the file); or do we have to send the subscriber to a landing page where AMPscript will run on a click on a second click to download the pdf?
Thanks for your help!
Clarifying: Business (Sales Reps) want to be notified ASAP for the file download, which is why we can't use an Engagement Decision + SF Action to create the Task all in Journey Builder.