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I have enabled WAC and use of additional parameters for UTM tagging in emails. But what I would want to do is use [__AdditionalEmailAttribute3] inside email links so that I can make its value dynamic. I would want its value to be different in each link. So , the UTM tag would be the same for all links except the last attribute which would be different. How can this be achieved . Any help would be appreciated . Thank you.

  • We use personalization strings in these attributes to pass subscriber id something like this sfmc_id=%%subscriberid%%. How complex is your personalization? – Swati Mishra May 27 at 8:54
  • Its just adding description of the link in each link. It simple one attribute value as text to be entered during email. – Sandeep Thapa May 27 at 9:12
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The __AdditionalEmailAttribute3 is a global parameter, which will be same for all your links. Instead, I will suggest you to update the URL string in Setup > Data Management > Parameter Manager by adding %%linkname%%, like this:

utm_source=SFMC​&utm_medium=Email​&utm_content=%%linkname%%&utm_campaign=%%__AdditionalEmailAttribute1%%

This will take the content from alias: <a href="https://salesforce.stackexchange.com/" alias="StackExchange">Hello</a> showing StackExchange in this case.

Keep in mind, that it will not populate in cases where Alias is set programatically, e.g.: <a href="https://salesforce.stackexchange.com/" alias="%%=v(@myAlias)=%%">Hello</a>

| improve this answer | |
  • Thank you.This worked like a magic for my issue. – Sandeep Thapa May 28 at 7:34

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