I have enabled WAC and use of additional parameters for UTM tagging in emails. But what I would want to do is use [__AdditionalEmailAttribute3] inside email links so that I can make its value dynamic. I would want its value to be different in each link. So , the UTM tag would be the same for all links except the last attribute which would be different. How can this be achieved . Any help would be appreciated . Thank you.

  • We use personalization strings in these attributes to pass subscriber id something like this sfmc_id=%%subscriberid%%. How complex is your personalization? May 27 '20 at 8:54
  • Its just adding description of the link in each link. It simple one attribute value as text to be entered during email. May 27 '20 at 9:12

The __AdditionalEmailAttribute3 is a global parameter, which will be same for all your links. Instead, I will suggest you to update the URL string in Setup > Data Management > Parameter Manager by adding %%linkname%%, like this:


This will take the content from alias: <a href="https://salesforce.stackexchange.com/" alias="StackExchange">Hello</a> showing StackExchange in this case.

Keep in mind, that it will not populate in cases where Alias is set programatically, e.g.: <a href="https://salesforce.stackexchange.com/" alias="%%=v(@myAlias)=%%">Hello</a>

  • Thank you.This worked like a magic for my issue. May 28 '20 at 7:34

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