Is there a way to map/integrate Campaigns created within Salesforce Marketing Cloud with Campaigns on Salesforce Sales Cloud? Or are these two totally different features.

Can I create a campaign in Sales Cloud, map it to a campaign in SFMC and get the analytics back to Service Cloud?


Totally different features with absolutely no relation to each other.

  • Salesforce Campaigns are for actual event management, with direct relation to Campaign Members and Opportunities.
  • Marketing Cloud Campaigns are essentially for tagging and categorizing content, it is a classic feature that doesn't serve much purpose or use considering how limited it is.
  • 1
    Thank you very much @Rain ... Every time I had a hard time explaining this difference during my demos... Your answer is so CRISP n CLEAR (y) May 26 '20 at 6:30

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