I am using Marketing Cloud Connect to sync objects from my Service Cloud instance to Marketing Cloud. I would like to filter the records that are synced by a formula field (labelled MarketingCloudUser__c that is visible in the Contact object (verified it is also visible to the connect cloud users profile).

When I navigate to syncronised sources in Contact Builder it does not show me the field, can anyone explain why? enter image description here

  • can you please check on the permission for the field level security if you have provided access in Salesforce to the marketing cloud user? Also please confirm that your formula field type is Boolean.
    – Naveen VM
    May 15, 2020 at 2:44

1 Answer 1


Hi Naveen and @Deployment Failure

I was inspired by the above question and tried to implement the same and I was able to achieve the above!
I hope as mentioned by Naveen either you have missed to add permission.
As this is a new field created we have to add this field to sync as below.
Steps I followed.

1) Created the Custom field MarketingCloudUser__c

enter image description here

2) Created and assigned permission set.

enter image description here

3) Added the MarketingCloudUser__c to sync objects

enter image description here

4) Now we can chose this field under dropdown! HURRAY!

enter image description here

Thanks Naveen VM

  • you are welcome @Vishal
    – Naveen VM
    May 15, 2020 at 8:01
  • 1
    Thanks @Vishal, so the program was that the field was not initially sync'ed in your step 3. Syncing the field resolved this. May 15, 2020 at 12:56
  • Yes @DeploymentFailure May 16, 2020 at 13:38

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