Tried my best utilzing online resources to learn and understand but couldn't get some definitive approach to proceed further.
Can someone please shed some advice on this scenario ot decide on one or multiple shortcodes?
Have Brand A and Brand B - both wants to share a shortcode but both have different customer base and just that both businessess are under one parent organization / business.
Both A and B wants to run multiple SMS programs as well. Two SMS programs by Brand A can happen and / or Two SMS programs by Brand B will happen at same time.
Considering the above scenario, not sure how the STOP and HELP keywords can be implemented if the content inside these have to be different.
HELP - For example, phone / email inside HELP keyword setup has to be different.How to set multiple HELP so anyone from Brand A send HELP command recieves correct info and same way for Brand B. Seems this is setup at parent level business unit as part of the shortcode setup and approval so how to get it inside each business unit.
STOP - As this is attached to a shortcode and not to a program keyword (like Join / enroll / marketing) then how one can just optout from one SMS program but still recieve message from other program. Sounds like STOP is not a possibility.
Also, came across this documentation but cannot understand as when I tried to verify, "STOP MARKETING" or "STOP DEALS"(example - program name is Marketing / Deals for Brand A), it just takes the first word STOP and just optouts globally as per this document . Also, this stackExchange url talks about STOP keyword at BU level and also suggests setting up something like custom one in a BU like "STOP1". Is that correct as I couldn't get it to work, not sure what is wrong with the setup?
Used QueueMO api call to opt in from a webform but the documentation is also saying that Optout is possible using publicaiton lists but couldn't find any resources on this. Is that even a possiblity for USA region?
Is there an option to handle Optouts via cloud page (like email studio preference center for publication lists)? If yes, can someone please suggest how this can be done and is it a good practice to take users to a page to do this? If they still send STOP command, then that cannot be avoided which is required and fine.
Hope to receive some clarifications to decide on next steps. Thanks in advance!