When building emails in Marketing Cloud, we are developing the email "twice" for desktop and mobile but, as far as I know, the tracking is gathering the information from both versions. Is there a way to differentiate the key KPIs like Open and Click rate for mobile and desktop?
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1Have you checked in Analytics Builder > Reports? I believe there is a couple of them where you should be able to view email performance per device– zuzannamjCommented Apr 9, 2020 at 7:43
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You are right, the Single Email Performance by Device report is what I was looking for. There are two more reports but they are only available in Discover. Thanks!– fromeroCommented Apr 9, 2020 at 7:56
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1 Answer
Single Email Performance by Device report is covering that requirement.
Device Performance by Email Sends and Email Performance by Device reports are also fine but only available in Discover.