I am looking to implement Live Email Content.

That is email Content that is updated at the time of the Email open - ideally.

If not possible, then at least at the time the email is first opened.

I can't find any reference to this anywhere, I think it should be possible referencing web based content.

What is possible in this space?

Thanks everyone for any input



The only type of content you can render at open time is an image. Marketing Cloud deprecated it's Live Images feature a while ago, but you could consider vendors like Movable Ink. Their toolset can be integrated with Marketing Cloud using their AppExchange application

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I would look into Einstein Content Selection this serves images up on open time, can be expired, can be used for ABn testing, and you can also use rules to control which content is delivered

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