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I want to access the addition parameter[utm_campaign] inside an email to supply it to a connected app using an HTML attribute. How can I fetch the attribute?

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  • Do you mean you want to access it at send time inside the email, or that you want to grab it via API or something to fill into your app? Apr 1 '20 at 20:16
  • Access it at the send time. Apr 2 '20 at 10:15
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You will want to use the personalization strings below:

Analytics
The areas to enter these strings in the application are only available if you have web analytics functionality enabled in your account. To enable web analytics, contact your representative.

%%AdditionalInfo_%% - You can enter this string value in the Send Wizard as part of a Guided Send when the analytic connector is enabled.

and

%%__AdditionalEmailAttribute1%%

%%__AdditionalEmailAttribute2%%

%%__AdditionalEmailAttribute3%%

%%__AdditionalEmailAttribute4%%

%%__AdditionalEmailAttribute5%%

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