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I'm working on a new account (two months old) and don't currently have Person Accounts enabled, but my audience is largely B2C so I can see why having Person Accounts would be a sensible approach.

However:

  • I've got Marketing Cloud Connect in place and it syncs across the Contact object from Salesforce
  • I have around 350,000 contacts in Salesforce, who I imported, then sent to Marketing Cloud to use for an IP warm-up

Questions

  1. What are the implications for my Marketing Cloud connection (the help page says additional configuration is required but doesn't specify what this is)
  2. Contact ID is being used as the Subscriber Key in Marketing Cloud - what are the implications for my existing contacts in Salesforce?

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