How do I send out an email to multiple people with the same email address?

Question

So, I need to be able to send out an email that could include an individual with different purchases. I set-up a SubscriberKey that is unique and links to the Subscriber Key and not the email address.

That was my understanding of how I can send an email multiple times to the same email address. Below is my data extension set-up:

I've added test data to the DE with my personal and work email twice with each one having a unique SubscriberKey. I should receive 4 emails, 2 to each email address. However, I only receive 1 email for each email address.

I know this has to be something simple that I'm overlooking. Any ideas?

Answer 1

Consider the below scenario,

"A bank want to send a monthly balance statement to all its customers. But, imagine all 4 members in a family share a COMMON email address! [see example below] Where in 2 families with both having 4 members, but have a common email address per Family."

So you can leverage the concept called COMPOSITE KEY [in simple combination of Primary Keys]!

So with this approach, by disabling the De-duplicate option as below,

I was successfully able to get 4 emails for each email-address! In practical all 4 emails with have separate Balance and FirstName as below.