Firstly, I never integrate a MC BU with a GA360 environment.
To my understanding of the documentation about the integration, it's works only with the emails sending from the Journey Builder.
But I have some question about that:
- It's true? The UTM will work only on the emails sent from the Joruneys Email Activities?
- If yes: If I add the same parameter "sfmc_id" also in the other types of email sending GA360 ignores it? Why?
- The standard add-on that adds (only) UTM params to all the Emails sent from MC is compatible with the GA360 integration?
Best regards and good work, Simone