Context - this is an entirely new setup with Service Cloud and Marketing Cloud. I understand that we'll need to use the Salesforce Contact ID as our Marketing Cloud Subscriber Key in order to deliver maximum synchronisation between the two clouds, but I'm unclear on the following:
- Does this mean we can never send data directly to Marketing Cloud from our own systems (it must pass through Salesforce to get a Contact ID first, then we wait for the sync via Marketing Cloud Connect)?
- How do we trigger emails from Marketing Cloud if we need the Contact ID in our API call?
- We need to conduct an IP-warm-up - would best practice be to load our dataset into Salesforce (to assign Contact IDs) then export and import to Marketing Cloud?
- If all our data comes from Salesforce, how do we make use of triggered automations in Marketing Cloud's automation Studio?