We know that there is tracking data being send back to SFDC, Ampcript Funtions for Salesforce Object Manipulation or Journey Update Salesforce Object Activity . Is there any standard or custom way except from above mentioned to send data back to salescloud from marketing cloud.

I am doing a POC on bidirection data flow suggestion would be helpful.

Thanks Gaurav

  • You are covered with the examples you list in your question. Feb 18, 2020 at 10:42
  • I have an example on building a lightning component that gets MC data extension information into the SF UI. I've built a similar process than the one I've outlined that uses the SOAP API, and automation studio to aggregate data, to include a complete dashboard within the other clouds. invokecreate.dev/search-send-log Feb 21, 2020 at 17:28

1 Answer 1


Nope, nothing out of the box apart from the things you mentioned.

Here's a little visual I did some time ago showing all the OOTB data synch features of Marketing Cloud Connect. Anything beyond would be a custom development.

enter image description here

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