0

I'm struggling to find a way to set a subject line in the email template, is this not possible? Ultimately, I will be pulling the subject line from a data extension with some ampscript (and to do that, I need to set the ampscript variable in the subject line in the template) but I'm not seeing a way to set any subject line at the template level. Is this really not possible?

  • Just a heads-up - it can be helpful to tag your question with, for example, marketing-cloud or ampscript to make the context clear, since email templates can apply to several different Salesforce products. – David Reed Feb 10 at 21:46
  • Thanks David - I didn't realize that. Yes - this is a marketing cloud question. Appreciate it! – user3757165 Feb 10 at 21:51
  • If you are anyway pulling the subject line from a DE, why you want to set on the template? – Maneesh Feb 11 at 1:47
  • Hi Maneesh - I wanted to establish the mapping of the DE column to the subject line in the template so my marketing team didn't have to re-map this variable every time they create a new email from template. Sounds like this is not an option...but feels like a logical enhancement to the product. – user3757165 Feb 11 at 13:45
3

The templates in Marketing Cloud doesn't include the subject definition meaning that you will always need to create an email to set-up the subject.

You can assign the subject text to a variable using ampscript in the template and then, once you create the email based on that template, you just have to put the variable in the subject field. %%=v(@subject)=%%

| improve this answer | |
  • 1
    Yeah - I found that too. I was hoping to set everything in the template dynamically (pulling from data extensions) so my marketing team could simply create a new email from template, add the correct naming convention & audience segment & save/send. This adds a couple extra steps (they will have to map in the subject line and leader line). If that's the way it is...I guess that's all we can do. Seems like a logical enhancement though. – user3757165 Feb 11 at 13:44
0

You may use setSubject method in Apex

https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_classes_email_outbound_single.htm#apex_classes_outbound_single

| improve this answer | |
  • From what I can tell, this answer does not apply to the email template in Marketing Studio? I'm looking to create template based emails from a template in marketing studio...but can't see a way to assign a subject line (or an ampscript parameter) at the template level. – user3757165 Feb 10 at 23:15
  • Apex isn't supported by Marketing Cloud Env. – Frogmouth Feb 12 at 7:37
  • 1
    This answer would be correct if the question would be about email template in other salesforce clouds - but as the question was edited to show it’s a marketing cloud specific question- I agree this is not the answer. – sfdx bomb Feb 12 at 13:42

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.