I wanted to know if there is a way to customize the Marketing Cloud preference center without AMP script. I didn't find a helpful answer.

Thank you!

  • What kind of customizations are you looking to make? Brand Builder, Profile Attributes and Publication Lists do allow for some customizations. – Adam Spriggs Jan 9 '20 at 16:22

Unfortunately - the general answer is no, there is no way to make a customized preference center without Ampscript (or SSJS). That said, it's possible you could use a Smart Form to submit into a data extension and use the data extension as your subscriber preferences, but there are limitations to this, primarily being that opt outs / unsubscribes would not sync upstream to Salesforce (if you're using the connector).


Unfortunately no, the OOTB preference center of Marketing Cloud is not customizable. Just the colors and the logo when Brand Builder is enabled. Regarding the translations, it is done automatically based on the language of the web browser.

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