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I finished product catalogue tracking, connected ready-made data extensions from Predictive Intelligence (IGO Digital). Most of IGO_ data extensions are flowing back from IGO to MC data extensions. But according to this article:

https://help.salesforce.com/articleView?id=000319381&language=en_US&type=1&mode=1

  • PI_ABANDONED_CART_ITEMS
  • PI_ABANDONED_CART_EVENT

above data extensions will be empty. I know that to make this DE data flow we need to integrate it using some Salesforce assistance.

The question is: Is there any way to integrate data from cart abandonments without paid services from Marketing Cloud Professional Services? https://www.salesforce.com/blog/2019/06/abandoned-cart-technical.html

Any API so we can access the data and integrate using custom package?

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By default there are no abandoned cart/browse items available - not even for retrieval via API - as certain parameters need to be defined (which currently can only be done by Salesforce Professional Services).

These parameters are necessary to define when a cart is considered abandoned and include the following:

  • Timing for cart/browse abandonment (eg. 1 hour / 1 day)
  • Lockout Time (Frequency Capping; when are consecutive abandonments counted)

Further parameters that are requested by Salesforce Professional Services are needed for the cart/browse abandonment CSV file uploads to the enhanced FTP (currently regarded as best practice implementation and described in the solution kits provided by Salesforce):

  • Maximum number of articles by session
  • Which products should be considered (for example most expensive in the cart; longest or most often viewed)
  • Attributes per product to include in the CSV (for example the unique product id, product name, etc.)
  • Attributes per profile (for example the email address provided via collect code)
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  • Thanks Markus. I will contact them then for quote. Do you know how much time do they normally need to complete the simple 1 day abandonment requirement? Dec 30, 2019 at 13:03

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