I need some AMPscript that will serve up a different first name based on the email that a given Journey is being targeted at.
I have three groups of people:
Their firstname fields are:
Their email fields are:
At the moment I'm using three separate blocks of AMPscript to populate these names, however I'm quickly realizing that this is necessitating three of everything as my campaigns are being built out!
I need some AMPscript to say IF Journey is targeted at
Mother_Email__c then populate
Mother_First_Name__c in the name field.
Is that even possible?
Thanks in advance!